With a background in finance and interest in psychology, Serik has invested in a broad portfolio, working with businesses in FinTech, Enterprise and Consumer Facing businesses, including some delivering positive social/environmental impacts such as Robinhood, Astranis, Calm and Rubicon Global. Serik founded Elefund in 2015 with the belief that businesses create value by masterfully solving complex problems with a simple toolkit. He began his investing career as a public equities investor applying value investing principles, a framework which later served as a cornerstone to Elefund’s investment approach.