Your greatness is our goal
We exist to realize the professional and personal potential of the next generation of elite athletes and turn their dreams into reality. Preparing them mentally, physically, and emotionally on and off the court for the life that lies ahead.
We maximize their profile, impact, and earning power through opportunities that align with their unique values, interests, and goals across multiple disciplines and platforms.
We know which shots to shoot and how to reach the highest level of lasting success because we’ve been where they are going.
Every athlete and their family that joins our journey at Seven1 will benefit from the team’s diverse industry intelligence, inside knowledge, and holistic approach.
Led and founded by former NBA All-Stars/HOF Players Jermaine O’Neal & Tracy McGrady.
Our skilled team of agents and attorneys will effectively negotiate our client’s contracts with teams throughout the entire process. From pre-draft to post to deals with marketing partners and beyond. Our goals are simple, understanding the marketplace and securing the best possible deal for our athletes.
This is a crucial time in the process and our team is educated with a winning strategy. Our holistic approach involves support and guidance with what it takes to increase your rankings and secure your place in NBA history in becoming a professional athlete. Our state-of-the-art training facilities along with professional coaches and intense training will get you to that next level of readiness.
Our veteran team of marketing professionals will meet and strategize to create Brand identity, ideas that will attract and secure regional and national marketing opportunities. The first step in this process is listening to and identifying the players vision for their NBA Career and beyond.
Our team will coordinate press strategies and develop media plans that will enhance the image, reputation and brand of our athletes. We will help support our athletes through their journey in developing their Brand and message as they enter this space fully supported and prepared.
Our athletes will be fully supported with day-to-day client services available to them. We pride ourselves on our personal touch in helping our athletes stay organized and aware of their daily schedules. Having someone oversee and help manage all that will be coming towards our athletes is essential in their success. Our dedicated team will tirelessly serve the daily needs of our athletes.
Career Development and Business Building focuses on maximizing playing careers while building off the court business opportunities. Our expertise, experience and available opportunities will teach you how to create your own wealth and find your seat at the table. Our vision is for long-term wealth building and assisting with creating a satisfying and purposeful life beyond the game.
Our team will create and administer social media plans on all platforms to help build audience and ensure customer engagement to maximize exposure. This in turn will equate to revenue opportunities as social media presence become enhanced with active engagement. The ability to control one’s own message and connection to their fans is essential in Brand development.
The Seven1 team will identify causes important to our athletes, develop community relation programs to enhance image and show genuine commitment to their new community. The connection to a new community can positively affect the whole athlete experience and our team will assist every step of the way.